Streamlining Digital Asset Management for a Global Game Publisher

Executive summary

A top U.S.-based game publisher needed a better way to manage their development assets, which included artwork, 3D models, and game files. They implemented a Digital Asset Management (DAM) system to centralise their assets, improve collaboration, and enhance security. The system streamlined workflows, provided version control, and allowed teams to work more efficiently. With custom features and ongoing support, the DAM now handles large volumes of data and ensures smooth growth for future projects. This solution has boosted productivity, improved asset security, and helped the publisher deliver high-quality games faster.

Challenges

The game publisher faced several issues with their asset management. Assets were scattered across multiple storage locations, making it hard for teams to find and reuse them efficiently. Manual processes led to version control problems and data silos, slowing down collaboration. Teams struggled with real-time feedback, and the lack of centralised management hindered seamless sharing of assets. As the volume of assets grew, they needed a scalable, secure solution to manage their development assets while ensuring only authorised users had access to sensitive files. These challenges significantly impacted productivity and workflow efficiency.

Objectives

The primary goal was to implement a robust Digital Asset Management (DAM) system that would centralize the management of the publisher’s development assets. This system aimed to improve collaboration among global creative teams, streamline workflows, and ensure proper version control. It needed to be scalable to accommodate future game
projects and provide strong security to protect valuable intellectual property. Additionally, the DAM solution was expected to enhance asset accessibility and sharing while maintaining strict access controls, ensuring only authorized users could modify or view sensitive game development files.

Solution

  • Centralized Asset Management: Transitioned disparate asset storage into OpenText Media Management (OTMM), creating a single repository for all game development assets. This centralization improved asset organization and version control.
  • Customized Workflow Integration:  Tailored OTMM to meet the specific needs of game development, adding custom metadata fields and previews for 3D models and animations, streamlining asset categorisation and review
  • Collaboration & Security: Enabled real-time collaboration through annotation tools, allowing teams to give feedback directly on assets. Secure sharing features were added with role-based access control to protect intellectual property.
  • Managed OTMM Instance: We provided continuous management and support of the OTMM system, handling software upgrades to ensure the platform remained up-to-date with new features and security enhancements.
  • Scalability for Future Growth: Configured OTMM to handle the growing volume of game assets and supported seamless
    upgrades to ensure performance optimization as new projects were introduced.
  • 40% Faster Asset Retrieval: Centralized management led to significantly quicker access to assets, boosting productivity across teams.
  • 30% Faster Feedback Cycles:  Real-time collaboration tools reduced review times, accelerating the overall development process.
  • 99.9% Uptime: Continuous management of OTMM ensured minimal downtime, providing high availability of the system.
  • Seamless Software Upgrades:  Regular system upgrades were implemented without disrupting operations, ensuring the platform
    always had the latest features and security patches.
  • Seamless System Integrations: Real-time data synchronization was achieved across Agile PLM, Box App, Tenovos DAM, and Google Cloud Services, reducing duplication, improving accuracy, and enabling better collaboration and Reporting.
  • Scalability and Security: The DAM solution supports ongoing growth, with robust security through role-based access control, reducing unauthorized access and protecting assets.

Results

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