Executive summary
Our customer from the manufacturing industry sought to unify video asset management to enhance efficiency and customer experience. Faced with the challenge of managing video assets separately in their Digital Asset Management (DAM) system (OpenText™ Digital Asset Management) and Brightcove, they aimed to streamline workflows by creating a single source of truth. Through a collaborative integration effort, they successfully consolidated Brightcove’s video streaming and analytics capabilities into their DAM, enabling seamless management from a single interface. This integration reduced redundant processes, improved user satisfaction, and provided valuable insights into viewer engagement—all while fostering enhanced operational efficiency and setting the foundation for future customer engagement initiatives
Challenges
Our customer in the manufacturing industry faced a challenge in managing video assets across two separate platforms: OpenText™ Digital Asset Management for asset storage and metadata, and Brightcove for video publishing and analytics. This setup led to duplicate efforts, as assets had to be uploaded to both systems, and users needed to switch between platforms to access complete information, including metadata and viewer engagement metrics. This fragmented workflow created inefficiencies, increased task repetition, and limited access to a unified view of asset performance. A solution was needed to streamline processes, establish a single source of truth, and improve both operational efficiency and user experience.
Objectives
The primary objective was to integrate Brightcove with the existing system, OpenText™ Digital Asset Management, to establish a single source of truth for video assets. This integration aimed to streamline workflows by consolidating video management, publishing, and analytics capabilities within one platform, reducing duplication of effort and improving efficiency. By providing a unified system, the project sought to enhance user experience, enable seamless access to asset information, and elevate the customer’s digital asset management capabilities, ultimately supporting more effective video asset utilization and customer engagement.
Value Propositions
- Unified asset management
- Streamlined video workflows
- Reduced duplication effort
- Enhanced user experience
- Improved operational efficiency
- Centralized video analytics
- Faster access to insights
- Increased team productivity
- Elevated customer engagement
Technologies/Services Utilized
Results
- Achieved Single Source of truth by having video assets in one system, OpenText™ Digital Asset Management.
- Configured actions to directly manage Brightcove operations from within OpenText™ Digital Asset Management.
- Implemented User Interface to visualise Brightcove data in Digital Asset Management System (OpenText™ Digital Asset Management).
- 60% significant reduction in the time spent navigating between systems, addressing a key pain point
- 30% decrease in storage costs achieved by eliminating duplicate video content stored across two systems.
- Enhanced Analytics Access: Brightcove’s analytics within DAM provide quick, comprehensive insights into video performance and engagement
